First Alliance Asset Management, Inc.

First Alliance Asset Management, Inc. is an investment adviser registered with the Securities and Exchange Commission under the Investment Advisers Act of 1940. First Alliance was founded in 1998 by Edwin L. Katz and his brother, Stanley J. Katz. Eddie and Stan are the firm's principals and, as the firm's only portfolio managers, personally manage all client accounts. Eddie and Stan have over forty years of combined industry experience. Prior to founding First Alliance, Eddie served as a registered representative for E.F. Hutton and Paine Webber while Stan served as a registered representatives for Prudential-Bache and Paine Webber. Eddie and Stan continue to serve as registered representatives for Access Financial Group, Inc.

Client Relationships

We believe that a successful advisory relationship is built on a commitment to a long-term financial strategy. A strategy designed to attain lifetime financial goals. We believe that wealth management is a long-term endeavor. Short-term fluctuations in the markets are to be expected and we do not believe such fluctuations provide sufficient reason to alter a well-planned investment program.

We strive to create an environment where our clients are comfortable asking questions and providing input into the development of their long-term financial strategy. We listen carefully to our clients' personal and family lifestyle goals, not just to their financial goals, and we keep our clients well informed about the status of their portfolios.

We review and monitor the progress made toward achieving our clients' goals and maintain personal contact with them because we believe that client participation is an important part of achieving the goals of a successful financial plan.

Business Philosophy

We are a client-centered organization. Personal relationships based on competence, trust, professionalism and mutual respect are the foundation upon which our firm is built.

Independence

We are an independent investment advisory firm.
We are not a subsidiary or branch of any parent corporation.
We operate in an independent environment because we believe it is the best way to serve our clients.